A Case Study of Innovation Activities in a Company with Multiple Business Areas
Chong, Hye Ran * ‧ Hong, Sung Hoon * ‧ Lee, Min Koo ** ‧ Kwon, Hyuck Moo ***
* Department of Industrial and Information Systems Engineering, Chonbuk National University
** Department of Information and Statistics, Chungnam National University
*** Division of Systems Management and Engineering, Pukyong National University
Purpose: This paper explores the various ways of promoting innovative activities adopted by the companies
for raising their competitive positions among the industry based on the previous studies.
Methods: A number of successful and mediocre cases of industries were reviewed carefully, and then the
customized innovative model was established. Key categories and core elements were first identified for
establishing progressive corporate culture and validated with the case of a company with multiple business
Results: The key categories were identified as strategic, systematic, human resources, and cultural aspects.
The resulting core elements were consistent with those of the case company.
Conclusion: Analyzing diverse product groups and companies with different organization culture, the key categories
and core elements were derived and validated for companies to win the competitive position in the
Key Words: Customized Business Innovation, Innovative Activities, Success Elements, A Case Study
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